.Lumen Content Marketing Project
.Lumen Content Marketing Project
For this project, I selected a smaller company and developed a range of content aligned with a newly created brand package. I began by analyzing the company’s existing content and understanding its target audience. From this research, I identified three core content goals: increasing brand awareness, boosting engagement, and showcasing the company’s unique facts and overall impact.
Programs Used:
Adobe Indesign
Adobe Illustrator
Why? I was tasked with doing a Content Audit about the .Lumen brand. This pointed me in the right direction as to what kind of content the brand would benefit most from.
The Problem? The goal was to improve brand visibility and brand awareness. I had to consider their demographic, product, audience and current branding.
Timeline? I created this project over the course of a month.
Final Design? The final design emphasizes accessibility, awareness, innovation and storytelling. I focused on color, fonts, brand compatibility, and diversity. I’m really proud of how it allows for their awareness of the .Lumen brand and what they do as a business.