.Lumen Content Marketing Project
.Lumen Content Marketing Project
For this project, I selected a smaller company and developed a range of content aligned with a newly created brand package. I began by analyzing the company’s existing content and understanding its target audience. From this research, I identified three core content goals: increasing brand awareness, boosting engagement, and showcasing the company’s unique facts and overall impact.
Programs Used:
Adobe Indesign
Adobe Illustrator
Why Create this project?
I conducted a content audit for the .Lumen brand, which gave me clear insight into the types of content that would most effectively support their goals. This analysis helped shape a focused content strategy tailored to the brand’s needs and audience.
The problem to solve
I aimed to enhance brand visibility and awareness by closely analyzing their target demographic, product line, audience engagement, and existing brand identity. This strategic approach ensured every creative decision aligned with their core values and market position.
The final piece
The final design highlights accessibility, awareness, innovation, and storytelling. I carefully selected colors, fonts, and design elements that align with the brand while promoting inclusivity and visual impact. I’m especially proud of how the piece strengthens recognition of the .Lumen brand and clearly communicates their mission and impact.